Milene is a event planner known for organizing all kind of events and ceremonies. Our challenge was to create a brand identity related to her. We choose the calligraphic Dynalight font to conceed this brand a personal touch, like a personal signature. We took advantage of the letter i and we've replaced the i dot by two symbols. One most related to regular parties, using two heart shaped party balloons and the other with two wedding rings related to weddings.
Because all parties have different colors, motivations, and themes we develop a monochromatic logo that gives client the possibility of changing it and incorporate it in the large variety of events organized.
We've developed also a more minimalist logo with a big M because sometimes the brand must be hidden not to mess with the other aspects of the decoration and design. This logo is also usefull when he have to be applied in small objects with small areas. Client ask us a minimalist monochromatic card.
This is what we did and we've enjoyed the final result.
