BACKGROUND
PROBLEM
People in the U.K. no longer buy or forget to eat their Christmas Pudding leaving it in the freezer
Oldest Christmas Pudding maker in the world started in 1899 in Derbyshire U.K. He began making a range of preserves and Christmas puddings from his mother’s special recipes back in the late 19th century. By using traditional ingredients and cooking methods MW Christmas pudding has the same delicious flavour as it did all those years ago.
PROBLEM
People in the U.K. no longer buy or forget to eat their Christmas Pudding leaving it in the freezer
OPPORTUNITY
To change people’s nonchalant attitude towards Christmas pudding
INSIGHT
To change people’s nonchalant attitude towards Christmas pudding
INSIGHT
The tradition and ritual of serving and eating Christmas pudding has been diluted from the symbolic must-have essential to a mere tickoff of a list
BENEFIT
Keeping the magic and traditions of Christmas alive
PROPOSITION
Christmas joy in a box
SUPPORT
It's just another ordinary dinner until Christmas pudding is served, Matthew Walker creates the best Christmas puddings for people who want traditional Christmas full of great memories.
It's just another ordinary dinner until Christmas pudding is served, Matthew Walker creates the best Christmas puddings for people who want traditional Christmas full of great memories.
TARGETAUDIENCE
25+ Besotter women who embody the Christmas spirit the whole season
25+ Besotter women who embody the Christmas spirit the whole season
“I love decorating our home for Christmas. I am that mom who plays festive music each day for an entire month and the first few days of December are spent dancing to Christmas music while decorating.”
ENGAGING, UPSCALE PACKAGING
Packaging now stands out from all the other generic cardboard and foil puddings and provides great visual differentiation. Makes you feel like you are unwrapping a present from Matthew Walker and directly plays into the "Christmas joy in a box".
When you open the box the card on top is a thank you from Matthew Walker containing their history and use of the finest ingredients as well as a booklet about the history of Christmas pudding. Below this is a tray containing the sentimental objects that get inserted into the pudding before being served and a card explaining each object, the history behind it and what it means if you find it in your pudding.
At the bottom of the box is the actual Christmas pudding wrapped nicely.
CHRISTMAS WINDOW DISPLAYS AT UPSCALE RETAILORS
IN-STORE SAMPLING
FLAGSHIP STORE in LONDON
Customers are able to experience the Matthew Walker Brand 365 days a year. Also allows the opportunity for other product extensions and different puddings to be developed.
COMMUNITY OUTREACH
Donations to help homeless & less fortunate children at the Holidays
