Challenge:
Union Hand-Roasted, a well-established brand originating from the UK, is launching in South Africa.
To communicate the essence of the brand, I developed in-store collateral for the brand café launch.
Solution:
Tying back to the unique hand-harvested, hand-processed and hand- roasted aspect of Union’s philosophy, I used the fingerprint fused with a coffee bean as a visual interpretation of the brand.
Brand: Union Hand-Roasted
Media: Print
Media: Print
