Client: Duracell
Insight: Flashlight Tag (a combination of tag and hide and seek) is an old-fashioned game many parents remember playing in their youth. Duracell was likely the brand of batteries powering their childhood games, therefore powering their memories.
Idea: Create a Flashlight Tag Tour, powered by Duracell. Family-friendly organized games of flashlight tag tour the country, bringing back the old-fashioned game and allowing parent's to re-experience nostalgic childhood memories all over again, with their children.
Microsite
Mobile App
Scrolling Pinterest Ad
Newspaper Takeover
Outdoor Banners
Art Direction: Anna Sasser
Copywriting: Brendan McWhirk
Copywriting: Brendan McWhirk