For this brief I had to create a lookbook for Paul Smith London. Due to Paul Smiths usual sense of fun and humour in their work I decided to keep it quite lighthearted. The idea behind the lookbook was to focus on the tailoring and the craftsmanship rather than the actual clothes. It featured illustrations of London, as well as details such as fabrics, buttons and stitching.
Part of the brief was to create a piece of ambient media, and as humour is a large part of Paul Smith’s campaigns I decided to create something stereotypically British that could be given away in the bags when a purchase is made. The outcome was a small pillow box with London illustrations on, containing a tea bag.
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Photography by Alex Hurst and Rachel Brooks
