Swedish Fish
Limited Editon Packaging
Client
Swedish Fish
Project goals
Develop a playful packaging with a youthful connection.
Creative solution
Boats came to mind when considering fish theme. Unprocessed paper texture communicated a sincere experience with the consumer and limited colors in pastel. Choice of simple yet bold illustrative style.
An intricate dieline was developed which allowed the package to be folded and constructed from one single sheet of board.
