Cannabis use is mainstream, but Covert Extraction is a brand for the experienced and under-the-radar user. Their product line includes many different formulations that are often used in private, and we wanted the identity to reflect that and still be fun and curious. The branding leans into Constructivism and espionage themes of times gone by, with visual tones shrouded in smoke and mystery. I built this identity from the logo up, and our engagement has included projects ranging from package design to sales merchandise to landing pages. My responsibilities have included the design and art direction of all pieces, client coordination, and vendor management.

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