University project at Central Saint Martins University of Arts & Design in collaboration with DAC - Design Against Crime Research Centre.
For this sensitive project about Assisted Suicide, our group decided not to take sides. Our main goal was to stay impartial, and give space to each individual to reflect about the subject, and retrieve his or her own conclusions.
We know that, at first, everyone has their own opinion on the subject - whether it is for political or religious reasons - what we want to do is to promote discussion and a re-evaluation, by making it personal.
What if it was with you? Would you still have the same opinion? So our approach was to find an emotional discourse, and our target group was defined as young adults, as we believe are not very concerned with this subject and are the ones that will enable (or not) legislations now and in the future.
The mediums chosen were a short film, further posters - static and animated - and media platforms to contextualize the first. The posters will have QR codes, so people can access the film anywhere from their smartphones, and then they can contribute to the discussion on twitter and our media platform by using the hashtags #greenlight or #redlight with their insights. The main goal is most of all to create discussion, a public debate, we believe we created an easy and quick way of people to share their insights, to give an instant response, get involved in the debate, and become more aware of the issues around them.
The posters have a contemporary/pop language and style as they are supposed to be found in crowded and "noisy" public spaces, and it is imperative that they stands out in order to create a first point of contact and interaction.
Being quickly assimilated and understood allows a larger target audience, reaching more people.
Once the attention is caught, the poster invites the viewer to watch the video, visit the website and to give his/her opinion on the matter.
The posters have a QR code which allows smarthphones users to easily access the video.
Simulation at bus stop.
Street simulation.
Traffic simulation.
Simulation at tube station.
Interactive poster simulation.
Interactive Poster for tube stations and other public spaces.
The video is structured in three important moments:
1. Emotional Engagement - the viewer is presented with a real testemonial.
An individual tells his/her story and then interacts with the viewer > the individual directly asks the viewer to "walk in his/her shoes". What if it was with you? Would you still have the same opinion?
2. Information Segment - The second moment introduces information from both sides of the discussion, so the viewer can have an informed opinion.
3. Active Response - The third moment promotes an active interaction. The viewer is asked to contribute with his/her insight by a social media platform (twitter) using the hashtag #greenlight if in favour, or #redlight if against.
The website where the feedback will be and where further information can be found is also mentioned.
The information could possibly be further displayed in public spaces to give realtime feedback to the participants.
Here is a mockup of the live statistics of the debate on Picadilly Circus.
