CANDYNESS – Project submitted for Fight for Kindness 2024
BRIEF
Fight for Kindness is a project designed to spread the values that constitute kindness in an unexpected and powerful way.
Create a typographic message about courage, respect, inclusivity, care, tolerance, integrity, responsibility and environmental protection.
The idea behind this artwork is to develop a visual metaphor between the simplicity of a gesture of gratitude like saying thank you, and that of the small yet always appreciated gesture of giving a candy, which brings happiness to those who receive it.
