Meticulously crafted pitch for a revolutionary arcade concept in Egypt!
Our team poured their expertise and endless enthusiasm into every aspect of this project.
You didn’t think we took the same direction, did you?
Let’s think in a different way
1st, we need to grab a certain age group’s attention
Not that hard, lit us do it
Did we just misspell “Let” !?
Let’s see..
Let’s see..
Brainstormed, sketched, a-HA!
Our winning arcade concept is ready to level up the game!
Why Lit Spot?
Lit means "Excellent, exciting, cool" particularly among younger generations. It can describe anything from a great party to a delicious meal to a particularly awesome performance.
If you read it quickly, it spells out
'Let's spot'
Changing the name ...
The client provided feedback that "Lit Spot" wasn't quite the right fit, so we're getting creative! We're thinking of using gaming buttons to build a name for our mascot.
XODA
And we created a background story for our XODA:
The resident champion of the XODA Arcade, wasn't born with a controller in its hand, but the click-clack of joysticks and the glow of arcade cabinets were its lullaby. Growing up, weekends were spent glued to the worn leather seats of XODA, mastering classics and leaving challengers in the dust, Its competitive spirit burned bright, fueled by the thrill of the perfect combo or the last-second victory. But for Nova, winning wasn't everything. It was the camaraderie, the shared joy of a high score, the cheers and groans that erupted with every play.
And we played around with our mascot to make it alive,
working on its different facial expressions and colors.
