Vinacafe The Roast & Ground, 3in1 Gold re-branding and packaging design
Building on the success of their VinaCafe 3in1 Gold re-branding and packaging design, Masan Consumer saw the opportunity for Vinacafe’s Roast & Ground range to be repositioned under the VinaCafe umbrella brand – Vietnam’s first true heritage coffee brand.
Agency: Red Brand builders
Creative Director: Lennart Schaberg
Art Direction and Design: Stella Nguyen, Nguyen Tra
Creative Director: Lennart Schaberg
Art Direction and Design: Stella Nguyen, Nguyen Tra
Illustrator: Vo Thanh Tu
Visit website: http://www.vinacafe-heritage.vn/
