Legacy Coalition—a non-profit focused on equipping Christian grandparents to be intentional in their grandkids lives—holds an annual conference focused around a new theme each year. I was tasked with developing the branding for the them entitled "For this Purpose."  

My process began by collecting and tightly curating inspiration designed to convey a few different concept options for the client to choose from. I was careful to choose color palettes and styles that felt cohesive with Legacy Coalition's general branding while reflecting the idea behind the theme. 

The concept below was the chosen direction.

I then went on to create the logo, solidify the color palette, typography and motifs. That set the foundation to cascade the branding into a variety of pieces need for the conference.