PicCafe Sign
Signage Design Project
The goal of this project is to design a centerpiece as well as a signage for the cafeteria in the PicCollage office. The interior designs are more of a retro, art deco style with a greenish gray, stroked style wall. So the challenge was to design a centerpiece that not only suits the interior and environment, but can also add on a little hint on the PicCollage company.
Role: Graphic Designer
Below are the proposals provided, with variations that reference the symmetrical art deco lined art to simpler, straightforward cafe designs.
Retro, Taiwanese styled custom fonts were also designed for the wayfinding signage, with 1 direction that has bolder, rounded touch and the other being cleaner with serif font.
The design was finalized to this combination. The line art cafe signage that hints the PicCollage logo, that is simple but yet has a slight art deco twist. With the serif font that gives a sophisticated touch to the whole design.
