The Strategic Planning Diploma program offered by the Continuing Education department of the Lebanese American University is a best-selling training program that offers tremendous value for graduates and potential business owners. The task was to execute a branded digital .PDF which encompasses the
details of the program and communicate it's value.
A new program structure demanded a fresh re-design. Apart from the strong sense of branding, the cover of the program brochure included a brief introduction and hyperlinks which redirects readers to CEP online and allows them to interact directly with customer service representatives- right from the PDF.
The layout aimed to systematically walk the reader through the details of the program.
The e-brochure was emailed to over 40,000 targeted individuals and sold out in the first few days.
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