StereoTYPE. How language mold us.
'Stereotype' is an experimental response to gender stereotypes in language and typography.
It combines the gender level of appropriation in words and the construction of stereotypes around typefaces,
regarding shape, colour and other visual elements.
The typeface created mixes 3 different fonts, each one associated with a neutral gender, masculine and feminine. Each one has been divided into strategic places to be combined with each form, thus being able to create different outcomes depending on the connotation of each word.
The more ‘masculine’ shapes we used, the more stereotyped the word would become.
