Usage and Attitude (U&A) studies are powerful market research surveys that unlock invaluable insights into consumer behavior, preferences, and attitudes. By exploring usage patterns, brand perceptions, and buying decisions, these studies enable businesses to tailor strategies, improve products/services, and resonate better with target audiences.

Conducting comprehensive U&A studies involves carefully crafted questionnaires, diverse sampling, and minimizing biases. Overcoming challenges like selection bias, response bias, and lack of follow-up is crucial for robust findings.

To read more about the market research roadmap please read- https://www.qdegrees.com/blog/decoding-ua-studies-market-research-roadmap