The challenge for Keyhole Rooms Hotel was to convey luxury and intimacy through branding while ensuring a memorable guest experience. To address this, I crafted a design strategy centered around deep navy blue hues and subtle keyhole imagery, evoking sophistication and exclusivity. By applying this design across various touchpoints, from the welcome mural to business cards and do-not-disturb signs, I created a cohesive and immersive experience for guests. This approach not only communicates the hotel's commitment to luxury but also ensures a memorable and deeply engaging stay for visitors.