2024
Kitty Ka-Zoom!
Brand Identity, Creative Direction, Positioning, Product & Packaging System
Kitty Ka-Zoom!
Brand Identity, Creative Direction, Positioning, Product & Packaging System
SmarterPaw®, an exciting and growing force in the pet industry, tapped us to craft a brand that would resonate with the ever-growing community of young cat owners. They wanted an affordable, mass-market catnip-based product line that would break the mold of what a catnip company should be. And thus, Kitty Ka-Zoom! was born.
Approach: Our strategy was to draw inspiration from the dynamic aesthetics of sports drinks, lively energy of comic books, and the nostalgic vibe of the early 2000s. This unique blend of influences guided us as we developed the identity, branding, products, and packaging systems for Kitty Ka-Zoom! Our goal was to infuse the brand with an irresistible sense of playfulness, excitement, and affordability, capturing the attention of young cat enthusiasts
Execution: From concept to execution, we poured our creativity into every aspect of Kitty Ka-Zoom! We designed a dynamic logo, vibrant branding elements, and a range of catnip products that exuded energy and excitement. Our packaging systems were carefully crafted to catch the eye and reflects the explosion of energy a cat unleashes when they get their paws on Kitty Ka-Zoom!'s high-quality catnip.
Result: The result? Kitty Ka-Zoom! – a brand that radiates "high-energy fun" and "affordability and value" in every aspect. Our tagline, "Get The Ka-Zoomies!", encapsulates the brand's commitment to delivering joy and excitement to cats and their owners alike. From web banners to pitch decks, every supporting material we created reinforces the brand's message and engages the audience effectively.
With its playful vibe and affordable products, Kitty Ka-Zoom! is poised to make a splash in the cat product market and become a favorite among young cat owners everywhere.
