Case
Meticulously crafted with a reverence for nature's gifts, Lunas embodies the essence of Korean beauty with a focus on holistic well-being. Our brand philosophy centers on the belief that skincare is an essential component of self-care and empowerment for every individual. Drawing inspiration from the nourishing properties of rice water, Lunas curates a range of cosmetics designed to rejuvenate and revitalize the skin, celebrating the beauty of natural ingredients and their transformative power.
Solution
The design concept for Lunas is a harmonious blend of modern elegance and traditional Korean aesthetics. The logo features sleek typography with subtle nods to Korean calligraphy, symbolizing the brand's fusion of heritage and innovation. Clean lines and minimalist design elements evoke a sense of purity and simplicity, reflecting the brand's commitment to quality and authenticity. Soft, pastel hues reminiscent of Korean porcelain pottery are employed to create a calming and soothing visual palette, inviting customers into a world of serene beauty and tranquility. Overall, the design solution aims to capture the essence of Korean skincare rituals while embodying Lunas' dedication to natural, nourishing ingredients.
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Design by Anastasia Intenberg/ IVA
01.05.2024
