The challenge for this project was to create a free standing, pop up display for one of our original packages. The stand must be able to fit 20 of our packages. The structure must include all of the original information for the audience, while also being able to securely hold the items. The focus to differentiate was to create a visually striking display, using simplicity to let the colors stand out with the brand identity. Drawing inspiration from the secure packaging of your products, the stand utilizes boxes as a foundational element, reflecting both practicality and brand consistency. Elevating the presentation, the t-shirt designs are showcased above, on a separate shelf. Which allows them to demand attention while maintaining cohesion with the packaging below. Placing the logo of Vertu Ou Vice at the center serves as a focal point, anchoring the display and reinforcing brand recognition. This thoughtful approach not only enhances the visual appeal of the stand; but also sets the brand apart from competitors, by emphasizing a cohesive and distinctive aesthetic.