Immagina
Immagina is a digital web agency dedicated to guiding companies into the online world through the creation of websites, social media pages, and e-commerce platforms.
The old logo
The previous logo presented issues with scalability, readability, and recognizability. Additionally, it struggled to convey value to customers.
Goal
The new logo should represent the company and its industry, conveying a sense of youthfulness, innovation, professionalism and differentiate itself from competitors. Moreover, it must be easily adaptable for all necessary applications, both digital and print, ensuring a consistent and coherent visual presence.
Colors
The brand colors haven't been completely changed, rather revised. The old palette was in line with the youthful and professional identity I wanted the brand to convey. Minor adjustments have been made to ensure improved consistency and functionality, both in digital and print media.
Typeface
To enhance the key concepts i decided to work on, it was necessary to have a typeface that conveys professionalism and simplicity. Montserrat, linear, geometric, and angular, was perfect for this project.
Sketches
From the sketches emerged three characteristics that I wanted the final version of the logo to have: the balloon text inspired by social media, the "thinking bubble" representing thought, and a sense of incompleteness to stimulate the viewer to complete and imagine, creating a play on words with the brand name "immagina" (image in Italian).
The idea
The use of thin and sharp angles conveys a sense of professionalism. The incomplete icon represents boundless imagination, inviting the viewer to complete the message with their own creativity, while the left-pointing tip of the balloon text suggests that the viewer is receiving the message.
Pattern
A custom pattern featuring tailored icons reflecting the company's specific sector, with sleek lines and sharp angles, in harmony with the logo's aesthetics.
