Snug Bug
Snug Bug is a fictional coffee shop and bookstore that prioritizes sustainability in every aspect of its operation. From ethically sourced coffee to second-hand books donated from various libraries and individuals, the establishment embodies a commitment to environmental responsibility. My assignment was to create a logo for Snug Bug along with complementary elements such as a letterhead, envelope, and business card. The design aesthetic is characterized by simplicity and cleanliness, with subtle nods to the bookstore aspect through elements like books incorporated into the design. This cohesive branding reflects Snug Bug’s ethos of sustainability and community engagement.
