Insurgo Services
Pty Ltd.
Insurgo Services, based in Clayfield, Queensland,has made a name for itself in the competitive cleaning service industry. Since they've been in business for 10 years, they bring a fresh and eco-friendly approach to professional cleaning, targeting commercial and public spaces.
The goal was to create a logo and branding that reflected Insurgo's commitment to exceptional service, clear communication, and environmentally responsible cleaning solutions.
Objective: The aim was to develop a visual identity that reflects reliability, efficiency, and a forward-thinking mindset, appealing to corporate clients who value cleanliness and sustainability.
Process: We used our years of branding experience to allow ourselves in the culture of Insurgo Services. We prioritized simplicity and created designs that reflected the concepts of service and environmental friendliness. We tried out different aspects that meant for health, growth, and the environment, and based on the feedback cycle, we improved the ideas over time.
Solution: The final logo, presented in both light and dark versions for versatility, features a leaf and water droplet combined with a figure(an active safety check) in active motion, representing cleanliness, care for the environment, and the proactive nature of Insurgo's service. The color palette—vibrant grevens and blues—highlights nature and cleanliness, while the modern, sans-serif typography speaks to Insurgo’s professionalism.
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Project: Insurgo Brand Identity
Category - Cleaning/Healthcare
Services - Janitorial, Sanitization, Post-Construction
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