At Lottoland, email channel is one of the most successful in the Brazilian market.
Keeping things fresh is a must, so many promotions are advertised in the simplest and most exciting way possible to attract new customers to the famous Land of Happiness.
At the same time, building trust in the brand is paramount. The aim is not only to make the creatives appealing but also to make them easily recognisable by adhering to the brand guidelines, either in their most social environment or on the product being advertised.
