Introduction

AI-powered video tools utilize artificial intelligence to automate and enhance various aspects of video creation. These tools, including scripting, editing, voiceover, animation, and distribution, offer numerous benefits for marketers. They improve targeting accuracy, increase effectiveness, save time and resources, and optimize video performance.

With advancements in deep learning and computer vision, AI-generated videos have become more realistic and accessible. However, it raises questions about audience response. Do people trust, enjoy, and take action based on AI-generated videos? Furthermore, what does this mean for the future of media and communication?

Let's delve into the advantages and disadvantages of using AI-generated videos for video marketing. Additionally, we'll explore how to create videos that truly resonate with your audience.

Credibility of AI-generated videos:

AI-generated videos face a significant challenge in terms of their credibility. It is crucial to ensure that viewers perceive them as truthful and accurate. The credibility of these videos is influenced by several factors, including the video's quality, the source's familiarity, the message's context, and the audience's prior knowledge and expectations.

Some studies have discovered that AI-generated videos can be more credible than real videos, particularly when they are used to enhance or modify existing footage. For instance, by adding facial expressions, lip-syncing, or altering a person's appearance. A study conducted by Kim et al. (2019) demonstrated that viewers considered AI-generated videos of Barack Obama's speeches to be more credible than the original ones because they matched his voice and gestures more accurately.

On the other hand, other studies have suggested that AI-generated videos can diminish credibility, especially when they are used to create entirely new content, such as impersonating or fabricating individuals or events. For example, a study conducted by Chesney and Citron (2019) revealed that viewers were less inclined to trust AI-generated videos of politicians or celebrities compared to real ones. This skepticism arose from the awareness of the potential for manipulation and deception.

The emotional impact of AI-generated videos:

The emotional impact of AI-generated videos on viewers is a crucial aspect to consider. Emotions are influenced by various factors, including the video's content, the audience's connection with the characters, their mood and personality, and societal and cultural norms.

Several studies have revealed that AI-generated videos can elicit positive emotions, such as amusement, curiosity, or admiration, particularly when used for entertainment or educational purposes. For instance, Wang et al. (2020) conducted a study demonstrating that viewers thoroughly enjoyed watching AI-generated videos of celebrities singing songs in different languages or styles. These videos were appreciated for their novelty and humor.

Ethics and AI-generated videos:

Ethics plays a vital role in how we handle AI-generated videos. It encompasses the moral principles and values that guide our actions and judgments when it comes to these synthetic creations. Several factors influence ethics in this context, including the creator's intention and motivation, the impact and consequences of the video, the consent and privacy of the subjects involved, and the rights and responsibilities of the users.

Some studies argue that AI-generated videos can be ethical or deemed acceptable if they are used for benign or beneficial purposes. For instance, Ginosar et al. (2019) conducted a study suggesting that these videos can be employed to preserve and restore cultural heritage, such as recreating historical figures or events.

On the other hand, other studies caution that AI-generated videos can also be unethical or even illegal if they are used for malicious or harmful purposes. Li et al. (2020) warned that these videos can be utilized to spread misinformation or propaganda, such as falsifying news or evidence.

Perks of using AI-generated videos:

AI-driven video tools give marketers the ability to create personalized videos for different segments of their audience by utilizing data and insights. One such tool is PiePie, an AI video generator that can transform text inputs such as blog posts or webinars into videos. It can even generate shareable video highlight reels for social media. With PiePie, marketers can customize their video content to align with the preferences, interests, and needs of their audience.

AI-powered video tools enable marketers to produce a larger quantity of videos in a shorter amount of time, all while maintaining high quality. PiePie can generate videos in multiple languages, accents, and voice tones. By utilizing PiePie, marketers can effortlessly create videos that cater to different markets and platforms.

AI-powered video tools empower marketers to unleash their creativity and experiment with various styles, formats, and effects. For instance, PiePie offers a wide range of tools and features that allow users to generate videos within minutes. Users have the option to choose from a diverse collection of templates, create custom templates, and edit videos using a text prompt. By leveraging PiePie, marketers can craft exceptional and captivating videos that truly make an impact.

Creating videos that resonate with your audience:

Create videos in a way that appeals to your audience by using a few simple tricks and tips and observe the growth of your brand:

1)     Establish your objective: Before utilizing any AI-powered video tool, it is important to have a clear goal for your video content. What is the purpose of your video? Who is your target audience? What message do you want to convey? What action do you want them to take? Defining your goal will assist you in selecting the appropriate tool and format for your video.

2)     Choose your tool wisely: There are numerous AI-powered video tools available in the market, each with its unique features and capabilities. It is crucial to conduct thorough research and compare different options before settling on one that suits your requirements and budget. Additionally, consider factors such as quality, reliability, and security of the tool, and read reviews and testimonials from other users.

3)     Test and optimize your video: Once you have created your AI-generated video, it is essential to test it with a small group of your audience or stakeholders and gather feedback. Additionally, measure the performance of your video, including views, watch time, engagement, conversions, and more. Based on the results, make necessary optimizations to your video, such as changing the title, thumbnail, description, tags, call-to-action, and so on.

Conclusion

AI-generated videos possess immense potential and captivate us with their capabilities. They can bring about positive transformations in our society and culture, but we must also acknowledge their negative implications. These videos empower marketers by enabling them to personalize, expand, and enhance their video production and distribution. Nevertheless, we must confront the limitations and obstacles associated with this technology. As viewers, we must comprehend both the possibilities and constraints of AI-generated videos. We should cultivate critical thinking and media literacy skills to assess their credibility, emotional impact, and ethical considerations. As creators and users, it is our responsibility to adhere to ethical guidelines and legal regulations, ensuring that we utilize this technology responsibly and respectfully. By embracing these principles, you can create AI-generated videos that deeply resonate with your audience and accomplish your marketing objectives.