Starting with the logo, we went in a fun brand direction by incorporating a unique layout featuring mascot characters interacting with each other. This created an expressive logo that allowed Butter & Crème to experiment with their mascot characters.

The mascot characters were designed to reflect the food truck's personality and culture. Sassy and determined, the mascots provided the brand with a way to add attitude, interactivity and animation to their media.

Leaning into the fun and expressive brand, the website incorporated interesting and unique designs while the mascots chased each other throughout the experience.

The website featured dynamic sections allowing the business to update upcoming events, their menu and allow for event submissions.