As the main sponsor of the Rugby World Cup 2023, Meta created a series of memorable digital experiences that deeply connected fans with their favourite teams. To continue the excitement in the lead up to the tournament, we took fan engagement from local activations to global digital experiences.
‘The Superfans have taken centre stage throughout the development of this project, from a development, time, worry POV, but to see them shining as they do now, they’re right where they need to be.’
Kate Lynham, Creative Director, UNIT9
