Goal
Design and Develop the art direction and visual identity for Coinweb explainer video in 2D format. Build an asset library in Adobe Illustrator to be used in After Effects The final product should be attractive and looks highly innovative.
Role
I was the creative researcher and animator on this project. This is the first time we work with Coinweb. After rounds of feedback and iterations, I worked alongside a scriptwriter and a creative director to produce an explainer video to be use on Coinweb Social Media channel
Mood and Tone
Utilizing mood and tone of Coinweb's color palette identity. Our focus extends to transform a complex information in a friendly and approachable format that need to be attractive, clean and innovative. We aim to engage audiences with step by step explainer content that promotes clear understanding and empowers step by step explanation to individuals.
Tools
Adobe After Effects, Adobe Premiere Pro, Adobe Audition, Adobe Illustrator
This video was produced in 2021
Written by Marc Schwyn
Creative Direction by Valentin Lundgren
Animation by Visarut Tantiyatorn
Hired by Coinweb
Written by Marc Schwyn
Creative Direction by Valentin Lundgren
Animation by Visarut Tantiyatorn
Hired by Coinweb
