Brief - Reimagining Efficient Clean Laundry
Design an icon for easy, smart & affordable laundry detergents
Objectives
The icon must align positively with the laundry theme, evoking thoughts of cleanliness
and freshness. It should symbolize a straightforward, efficient, and cost-effective laundry solution—an all-purpose detergent that offers quality cleaning at an affordable price.
The icon should convey that this detergent simplifies laundry, making life easier—perhaps through a mascot that embodies a smart companion. The design must resonate with young women aged 25 to 40, who are dynamic, energetic, and practical Super Mom Multitaskers or wonder-women. They juggle many tasks, manage a tight budget effectively, and seek a reliable detergent that performs well without breaking the bank.
The icon must be universally understandable, culturally sensitive, and distinctive. Refrain from using any pre-existing icons.
and freshness. It should symbolize a straightforward, efficient, and cost-effective laundry solution—an all-purpose detergent that offers quality cleaning at an affordable price.
The icon should convey that this detergent simplifies laundry, making life easier—perhaps through a mascot that embodies a smart companion. The design must resonate with young women aged 25 to 40, who are dynamic, energetic, and practical Super Mom Multitaskers or wonder-women. They juggle many tasks, manage a tight budget effectively, and seek a reliable detergent that performs well without breaking the bank.
The icon must be universally understandable, culturally sensitive, and distinctive. Refrain from using any pre-existing icons.
Objectives
The icon must align positively with the laundry theme, evoking thoughts of cleanliness and freshness.
It should symbolize a straightforward, efficient, and cost-effective laundry solution—an all-purpose detergent that offers quality cleaning at an affordable price.
The icon should convey that this detergent simplifies laundry, making life easier—perhaps through a mascot that embodies a smart companion.
The icon should convey that this detergent simplifies laundry, making life easier—perhaps through a mascot that embodies a smart companion.
The design must resonate with young women aged 25 to 40, who are dynamic, energetic, and practical Super Mom Multitaskers or wonder-women. They juggle many tasks, manage a tight budget effectively, and seek a reliable detergent that performs well without breaking the bank.
The icon must be universally understandable, culturally sensitive, and distinctive. Refrain from using any pre-existing icons.
The icon must be universally understandable, culturally sensitive, and distinctive. Refrain from using any pre-existing icons.
Creative Challenge
1.How does this icon represent maximum cleanliness and maximum saving of laundry products?
With the incorporation of a friendly character displaying bright and clean laundry together with a handful of coins.
2.How does this icon appeal to the target group of younger women between the ages of 25 and 40?
The icon is fun and playful which resonates with the younger target market.
3.What makes your icon unique?
The icon is fresh and fun and exciting incorporated into a round gradient visual of a washing machine which clearly identifies laundry and the usage of blue which resonates with water. I added the bubbles to make it more exciting. This resonates with the broad appeal and relatable.
