「每日之菓」是淘吉品牌旗下的一款零糖零脂的果味果冻。
针对时尚精致的上班族白领，常规果冻的外形和认知，对与目标人群消费习惯和消费场景并不适用，所以我们从外形和内涵上重新塑造了「果冻」这一品类的认知。
包装围绕「质感，克制欲，清新，积极共情」的关键词展开。
在包装形式上，以「小纸袋」为包装单元，纸盒为载体，结合开窗的形式展现内容物， 在创意方面结合寓言故事传达「积极」的情感价值，并以此引入灵动的动物特征，活泼版面调性。
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"Daily Fruit Jelly" is a zero-sugar, zero-fat fruit-flavored jelly under the Taoji brand.
Targeting fashionable and sophisticated white-collar workers, the conventional appearance and perception of regular jelly are not suitable for the consumption habits and consumption scenes of the target audience. Therefore, we have reshaped the perception of the "jelly" category both in appearance and content.
The packaging revolves around the keywords "texture, restraint, freshness, and positive empathy."
In terms of packaging form, "small paper bags" are used as unit packaging , with paper boxes as carriers, combined with the expression form of "die cut pack" to present the contents. Creatively, fables are used to convey the emotional value of "positivity" and introduce lively animal characteristics, creating a dynamic layout tone.
