A new brand, called Rolling Ant, was launched to bring the best of the founding team’s experience together in architecture, game-development and cutting-edge technology, to offer world-class user-interactive products for architects, developers, product designers and the retail industry. We were tasked to sharpen the brand positioning and to create a brand logo and identity system worthy of the brand’s innovative, world-class offering.

 

Collaborating closely with the client team, our core idea for the brand identity was to bring out the key brand offering – allowing people to explore and visualize innovative environments or objects from every possible angle before they are built. The new logo and identity integrated a revolving, intertwining shape of letter ‘A’s’ to create a unique perception of space – inviting the audience to discover new angles and spaces, just as they would when they use Rolling Ant’s products.
 

Agency: Red Brand builders
Creative Director: Lennart Schaberg
Art Direction and Design: Nguyen Tra

 

Website: http://www.rollingant.com/