Chez Nous: Remixing Campus Food
Throughout months of development, I created a brand identity for Chez Nous. What started as an inquiry into what would become of multi-cultural fast food, ended up as a proposed remedy to the woes of campus dining. This creative, authentic branding meshed together my loves of fast food and retro design.
Clamshell boxes for nuggets, burgers, sandwiches, and the like.
Fries container
Take-out bag. The concept of referring to meals as "mixes" stuck, influencing the menu and elevator pitch,
The drink cup, which was the first asset to be completed for the project.
The three menu boards I designed, with their corresponding mockup.
Original logos, with the final logo on the far right. The "goggles" were actually supposed to be shaking hands. Yet, I realized that the concept of togetherness could be communicated in different ways.
Brand framework chart for Chez Nous
Customer personas.
