TWO CULTURES, AMAZING FRESHNESS
September only means one thing when it comes to Winn-Dixie: Hispanic Heritage Month. It is one of the biggest campaigns of the year because we celebrate exactly what our target is: Hispanics who came to the US to adopt the American culture always adding their Latin twist. Last year, we came up with our campaign: The fresh is in the mix, where we would pair up an American meal with a Latin ingredient (or vice-versa) to create a completely new dish; the result of both cultures. The campaign was such a success, we were asked to continue last years' campaign but give it a slightly refreshed look. This years' campaign "Two cultures, amazing freshness" brings new recipes to the table (pun intended) and a bright new look and feel.
AD Michelle Poler
CW Andrés Martinez-Curiel
CD Marcos Moure
Mmmm! Spells the same in English and in Spanish
Cook like you talk: in Spanglish
The best part about being Latinamerican, is being able to be Latin and American.
Recipe Book to give out during the events and at the stores.
Poster outside the stores: Two worlds, one kitchen. (More POP photos to come)
Mobile version - Dropdown Menu
Microsite - Mobile version (www.dosculturasmuchafrescura.com)
Microsite, mobile version - actual recipes
Chef Pepin showcasing the recipes we came up with on NBC 6
2013 CAMPAIGN: FRESH IS IN THE MIX
A little bit of last years' campaign. Same concept but different recipes, headlines and look and feel.
Who said tradition has to be traditional?
When two good things come together, great things happen
