Benjamin Davies's profile

Fabrica: Benetton Live Windows

Cinematic exhibition of diversity in the human condition, expressed through the forms of international dance.
Response to the creative parameters of the Live Windows brief partnering UCA Farnham with Fabrica. The project outcome pre-proposed a short (<60secs) moving-image interpretation of UN holiday 'International Mother Earth Day' in order to communicate the principle ethos of the date.
Manufactured to display in Benetton's Window on Oxford Street, the piece attempts to re-unite the spectator with the knowledge that we have come a long way, baby! We have rendered ourselves into the many, bright and colourful forms we manifest today. Celebrating diversity, and the great cradle herself.

International Mother Earth Day, 2012.
Fabrica: Benetton Live Windows
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Fabrica: Benetton Live Windows

The Live Windows project utilises the large-format video displays that occupy the Colours of Benetton flagship stores around Europe and Asia. The Read More

Published: