Megan Stoneson's profile

Cal Poly Partners Identity Guidelines

Megan Stoneson
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Cal Poly Partners Identity Guidelines
Working on the Cal Poly Partners rebrand from start to finish as a graphic designer has been one of the greatest opportunities and highlights of my career. The prompt of this project was to work within the Cal Poly brand guidelines to create a unique visual identity  for Cal Poly Partners, a nonprofit auxiliary that works alongside the university (rebranded in Feb. 2024). I collaborated closely with our creative director to finalize the look and feel of the brand and to create an overall graphic system. I am proud to say that I came up with the idea of the color block system present in most materials, which adapts really well to most materials and acts as an important visual consistency. 

Curious to see how the rebrand was implemented? Take a look at the Cal Poly Partners rebrand project. 

Credits: 
Graphic Design: Me (Megan Stoneson)
Copywriting and Creative Direction: Ellen Curtis
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brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
brand guidelines brand guidelines design identity brand identity Corporate Identity Design Corporate Identity University Branding branding visual identity graphic system
Cal Poly Partners Identity Guidelines
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