Paparizza is a Delhi based pizzeria and bar looking to rebrand their identity system. The name of the brand is derived from the amalgamation of the words ‘paparazzi’ and ‘pizza’. Their new menu will also include a variety of different pizza styles and unique cocktails.
Since the USP of the pizzeria is premium quality wood-fire pizza as well as cocktails, I wanted the logo to show the representation of the same. Another requirement was to show the logo as a premium and pitch it as a high quality brand for the right target audience. After ideating on elements like oven, flame, cocktail glass and circles;
I came up with multiple ideations sketches.
The final logo selected has a blend of cocktail and the wood fire pizza elements namely the wood fire oven and flame.
The font used is Goldoni, a serif font, which is usually associated more with Italian
places as well as gives a luxurious feel to the logo.
