PLANK PARK植方品牌视觉升级
_
Client：PLANK PARK植方
Date：2024
Project Category：Beauty and skincare
Design Agency： 献场TO PRESENT 设计工作室
_
PLANT PARK®植方是一个为年轻化护肤体验研发〇全品类〇植萃功效〇护理品牌。
PLANT PARK®植方深信，古代医书如《本草纲目》等典籍中记载的草药知识与养疗理念，历经千百年的实践验证，蕴含着无比珍贵的护肤智慧。品牌以谦逊与敬畏之心，深入研读这些古籍，从中提炼出适用于现代护肤的理论基础与实践指导。
PLANT PARK® is a skincare brand committed to developing a rejuvenating and youth-oriented experience across a full spectrum of botanical products, leveraging the efficacious attributes of plant extracts for comprehensive skincare solutions.
PLANT PARK® firmly subscribes to the notion that ancient medical treatises like "Compendium of Materia Medica" (Ben Cao Gang Mu), having been subjected to centuries of empirical validation, embody an immense repository of precious skincare wisdom. The brand approaches these revered works with both deference and intellectual curiosity, meticulously extracting pertinent theoretical underpinnings and pragmatic guidelines that inform contemporary skincare practices.
“从古籍中汲取灵感，专注植萃与现代科技研究。”
献场TO PRESENT 设计工作室
Creative Director & Design Director: Zheng Hui
Designer: Zheng Hui, Xiaohan
Designer: Zheng Hui, Xiaohan
zhenghui@topresentdesign.cn
