Juan Corvalan Alcuaz's profile

Royal Punk x Crooza Brewing | Concept, Pack Design

Juan Corvalan Alcuaz
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Client: Crooza Brewing
Market: Craft Beer
Project: Concept,product design, naming, art direction, label design
Country: Argentina
Year: 2022
Collabs: @pitarteaga (Illustration)

 Crooza was launching their EPA beer (English Pale Ale). Loyal to the brand concept, which we had previously developed, all characters would be "the other side" of their stereotype, same as Crooza's beer are a blend, a combination, a mix of its original style and Crooza style.
What would the B side of England look like, and also apply to this deconstructed side of the brand?
Royal Punk is about a distopian London that makes a 360 twist, just like this recipe, after the Queen decides to step off the comfort zone.
 
beer label Beer Packaging beer can Brand Design Character design naming Naming Branding brand identity
beer label Beer Packaging beer can Brand Design Character design naming Naming Branding brand identity
beer label Beer Packaging beer can Brand Design Character design naming Naming Branding brand identity
beer label Beer Packaging beer can Brand Design Character design naming Naming Branding brand identity
beer label Beer Packaging beer can Brand Design Character design naming Naming Branding brand identity
Royal Punk x Crooza Brewing | Concept, Pack Design
Published:
Juan Corvalan Alcuaz's profile

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Juan Corvalan Alcuaz's profile
Barcelona, Spain

Royal Punk x Crooza Brewing | Concept, Pack Design

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives