Letraset Instant Lettering is comprised of a collection of plastic sheets printed with different fonts of the alphabet. The letters would be rubbed onto a smooth surface and used in any design or art project, making the process of design easier and more accessible. Letraset took over in the 1960s, 70s, and 80s, by introducing a new look and style to poster, record cover, and magazine cover design. It transformed the way people interacted with and responded to the use of typography which would shape the usage of Letraset products. It's success in those decades and its resurgence today is due to its quality, effectiveness, and innovative nature.
