I've been traveling a lot on train lately, thanks to Luke. However, recent journeys have been loaded with notices from the Transport for Wales app, warning of station changes, train cancellations and route closures due to upcoming metro line constructions. Transport for Wales Rail is expanding its lines to improve accessibility across Wales, where travel has been arduous over the last few years. Construction inconveniences like delays and closures are temporary hurdles, but the promise of smoother journeys ahead makes it all worthwhile, I believe. Inspired by this thinking, I crafted a series of ads reminding people that struggle is an integral part in life, whether it be in relationships, career pursuits, or personal growth whilst encouraging to bear the pain as good things are coming.
Comms strategy and copy: Pamodi Kuruppu
