Project Overview:

This project involved the creation of a 2D animated explainer video for Clean My Premises, a Canadian commercial and residential cleaning company based in Toronto. The video aimed to promote Clean My Premises' services to a wider audience, highlighting their offerings in both commercial and residential cleaning, as well as staff provisioning for janitorial needs.

Project Goals:

Increase brand awareness for Clean My Premises in the Toronto area.

Educate potential customers about the full scope of services offered by Clean My Premises, including commercial cleaning, residential cleaning, and janitorial staff provisioning.

Generate leads and inquiries from potential customers interested in Clean My Premises' services.

Solution

A 2D animation style was chosen for the explainer video due to its versatility, affordability, and ability to effectively communicate key messages in an engaging and visually appealing way. The animation showcased various cleaning scenarios in both commercial and residential settings, while also highlighting the benefits of using Clean My Premises' janitorial staffing services.

Conclusion

A well-crafted 2D animated explainer video can be a powerful marketing tool for promoting cleaning services. By using engaging animation and clear messaging, Clean My Premises can effectively reach a wider audience, educate potential customers about their services, and ultimately generate new business.