BRANDING | CORPORATE IDENTITY | LOGO
BRAND
The Amorante candle brand draws inspiration from the captivating beauty and symbolism of the amaranth flower. Just like the flower itself, which represents love, immortality, and resilience, Amorante candles embody these qualities, creating an enchanting experience for all who encounter them.
LOGO
The letter "O" from the word "Amorante" at the center of the logo will be stylized to resemble a candle flame. The shape of this letter will evoke the image of a flame, perfectly reflecting the essence of the brand, which produces candles.
TYPOGRAPHY
The word "Amorante" was made with an elegant and graceful font "Arome" that reflects the luxury and beauty of the brand.
The color of the letters can be chosen from the amaranth color palette – from rich amaranth color to warm shades of pink.
COLORS
The main color of the logo was made in a rich purple-amaranth color, inspired by the color of amaranth petals.
Additional colors such as blush pink, mauve, and aluminium can be used to add brightness and vibrancy to the logo.
Logo embodies the essence of the Amorante brand, giving it recognisability and expressiveness, while also reflecting its connection to the amaranth flower and the magic of candles.
