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良叔有黔 品牌規劃設計

良叔有黔 品牌規劃設計
人們都渴望成為有錢人,你認為真正的有錢,是哪一種富有呢?
在某些生命階段,人們越會意識到除了追求金錢的積累,更多的是心理上的滿足,無論是與朋友的聚會、與家人的相處,或是吃到美食的驚喜,找到生活意義的快樂,這些都是真正的財富。
這間貴州的台灣料理餐廳以主理人名字和貴州代稱「黔」字命名,希望來到餐廳的客人朋友們,都能感受到與朋友家人陪伴的時光,更是快樂的享受美食。
主要客群設定為25~35歲年輕人,消費場景設定在下班休息與朋友社交、周末帶朋友放鬆,所以視覺設定鮮明活潑的配色,並結合貴州少數民族版畫與台式的意象,帶出這次的既有傳統又具有新意。

People often yearn to become wealthy, but what do you believe is the true definition of being rich? At certain stages in life, individuals become more aware that besides accumulating wealth, true richness lies in psychological fulfillment. Whether it's gatherings with friends, quality time with family, or the delight of enjoying delicious food, finding happiness that gives meaning to life is the real treasure.
This Taiwanese cuisine restaurant in Guizhou is named after the proprietor's name and the local term "黔," symbolizing a desire for guests to feel the warmth of companionship with friends and family while joyfully indulging in good food. Targeting a clientele primarily aged between 25 and 35, the dining scenes are set during post-work socializing with friends or weekend relaxation with friends. Therefore, the visual design features vibrant and lively colors, incorporating elements of Guizhou's ethnic minority prints and Taiwanese imagery, blending tradition with innovation.



良叔有黔 品牌規劃設計
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良叔有黔 品牌規劃設計

Published: