Acura, the mythical Asian car brand relaunches its emblematic model: Integra 2023.
An icon restyling. As expected, they did it looking to the future.
An icon restyling. As expected, they did it looking to the future.
We assisted Acura in pioneering the launch of a digital showroom within the metaverse, marking a significant milestone for the automotive industry
Our goal was to design an immersive experience that highlighted Acura's legacy, while encouraging pre-orders of the car through gamification and incentives. Employing NFTs and the metaverse, we built a dealer shop for all users to get to know the car and its features, as well as to interact with the brand.
We worked together with well-known crypto artist "wannerstedt", with whom we developed the collection key visual.
Users could pre-order the integra from within the virtual experience, and receive an unrevealed NFT as proof of ownership.
But…did the people join you?
The experience was a success!
The 500 nft flew away very fast and Acura landed in Decentraland knowing exactly what had to be done.
The experience was a success!
The 500 nft flew away very fast and Acura landed in Decentraland knowing exactly what had to be done.
