The Vid y Espiga winery, which has historically been dedicated to three main crops: olives, cereals, and vines, finds itself in the midst of a process of growth. One of the distinctive, standout wines is one which captivated winemakers in 2019 and became a unique offering - a wine to make partners proud and serve as a brand ambassador.

• To develop the brand portfolio with a proposal which captures consumer interest at the shelf.

• To use storytelling and more engaging visuals to transform the way the wines are presented in the marketplace.

• To position this wine as an object of desire, a source of pride and belonging to a winery with which the partners have been closely associated for decades.

• To classify and clearly position the wine in a Premium segment, to compete with a price which reinforces this perception.

Occasionally, completely by chance, fate places something in our path which reveals new knowledge. Something unexpected appears before us, bringing us a new perspective on reality, even on the world, the sensation of finding a lost key in the depths of a cluttered drawer. Suddenly, possibilities open up and a hidden treasure is uncovered to be shared with partners.

X-rays became a transparent window revealing invisible secrets, something fortuitous and unexpected. Such is Tríade: a revelation, a surprise discovery which offers us a new wine to explore.

Through the use of a visual metaphor based on the chance discovery of X-rays by Wilhelm Conrad Röntgen, we generate a visual poem depicting an X-ray of the terrain and highlighting the qualities of the terroir, imperceptible to the naked eye, clearly inspired by Albert Koetsier's X-ray photographs, in order to capture all the details and sensitivity of the territory.

We reflect how the conduits become the veins which nourish the vitality of the estate, and how they spread out like intricate ramifications, in a series of highly sensitive shots. Each leaf, a sparkle which captures the sunlight. It is the silent poetry of plant life, revealed in an immutable image.

A set of variably printed labels which feature different images of the same scene in such a way that the photographic resource used is magnified, almost to infinity. We use only the most natural materials possible, with very little intervention on a simple label; silver embossing foil to highlight that we are in the presence of a special edition.