Re-branded  a restaurant chain in the UAE called “Beirut”. It’s name influenced the creation of the brand story and positioning – “It’s all in the Mix”. Whereby, we have capitalised on the fact that Beirut is the capital of Lebanon and a mix of over 5000 years of culture and civilisation; spanning from Phoenician, Hellenic, Roman, Byzantine, Arab, Crusader, Ottoman, to French in recent history. and you can experience all those cultures and civilisations when you walk in the streets of Beirut, so the main influence in the rebranding process was that.