Halal Place —
Mobile Design 2018-19
Collaborated with a start-up in London to deliver a tool designed for mapping all halal places to eat from users locations around the world. The application gives power to the user
Problem
Halal, also spelled hallal or halaal, refers to what is permissible or lawful in traditional Islamic law. It is frequently applied to permissible food and drinks.
When I started working on Halal Place, a product sought to help people looking for halal places to eat, it began with understanding how people discover new places to eat especially with friends. A big question came to mind: "How can we cater for all Muslims with different levels of faith?"
The Muslim community in Britain and Europe is very diverse, on one hand you find liberals and the other hand you'll find conservatives. So how do you design a system that caters for all and most importantly for trust? Why should anybody trust an application that tells them a place is halal?
2.8 million Muslims are living in the United Kingdom have difficulty finding halal places to eat. We found out that businesses fail to cater for an under served market.
"2.8 million Muslims are living in the United Kingdom have difficulty finding halal places to eat. We found out that businesses fail to cater for an under served market."
"The mapping experience empowered users gave an interactive searching experience by pinning all local restaurants, cafes and more."
Collaborated with product managers and developers to design a
mapping experience for people to find halal places from their location. Halal, also spelled hallal or halaal, refers to what is permissible or lawful in traditional Islamic law. It is frequently applied to permissible food and drinks.
The mapping experience empowered users gave an interactive searching experience by pinning all local restaurants, cafes and more. Users were exposed to communicating with businesses by earning reward points through their Halal Place card on the app, this paved the way for a gamification experience to encourage users to visit.
Building trust between the product and the user was crucial to the end experience. Target customers came from various religious backgrounds. To design an inclusive searching experience, searching tags were designed to keep the user informed if particular amenities were established at a restaurant. Halal certification would be accessible to the user, as most restaurants and butchers provide proof upon request.
