Berghs School of Communication
Selected pages only
The task was to create a cookbook with minimal information in hand and “carte blanc”. The mainfocus was the typography. The book “Om jag var din hemmafru” is written by Lotta Lundgren.
1. A cookbook should have a fresh appeal- ing visual appearance and be easy to use. I have chosen the clean surfaces, with focus on graphical elements such as typography, simple illustrations, colors and contrasts. I have also used the white surfaces to enchase the illustrations. I have also added colorful illustrations and photos randomly.
2. Typography
The font family includes five variations that have great potential, since they can be combined in various ways. The choice fell on 3 of the 5 fonts:
AW Conquerer Sans
AW Conqueror Slab
AW Conquerer Didot
Titles - The size of the font in different sizes so it will be eye-catching and ensure interest. Main focus has been the use of capital let- ters, which fits nicely as AW Conquerer Slab only comes in caps.
Body - I primarily chose the sans serif to achieve a good readability. It stands in nice contrast to both AW Conquerer Didot and Conquerer Slab.
3. Colors I played around with colors and used this to create a dynamic and exciting look.
Primarily, I chose the colors green, orange, brown / purple and dark pink. The color scheme is based on that there should be an expression of the various seasons, positivity, creativity.
Generally, I used colors and variety of font size to achieve contrasts, for example com- bining serif and sans serif fonts. I have also used color on the titles to highlight some parts of the text. Despite the contrast, it provides a harmonious expression.
4. Images and Illustrations I chose to create simple illustrations with the aim to represent a theme / object for the various chapters. Images were used for each recipe.
