Overview
Evoking the charm of a traditional French Bakery with design elements and overall style that create a sense of authenticity, boasting a sophisticated yet timeless aesthetic that matches Maadi’s international community.
Objectives
- Establish a unique brand identity reminiscent of traditional French bakeries.
- Create a memorable and immersive experience for passersby.
- Attract both local residents and the expatriate community.
- Drive foot traffic and increase brand awareness.
Target Audience
- Primary audience includes local residents and expatriates.
- Cater to diverse cultural backgrounds and tastes.
- Recognize the influence of the expatriate community on brand perception.
Brand Personality
- Nostalgic, inviting, and authentically French.
- Warmth, tradition, and community are emphasized.
- Utilize rustic textures, warm colors, and handwritten typography.
- Balance elegance and approachability for broad appeal.
