Dettol is a brand line of products used for disinfection and as an antiseptic. It helps kill 99.9% of germs to protect both your family and home.
The Ask 1:
Create trust around the efficacy and benefits of Dettol antiseptic
The Challenge:
There are numerous antiseptic brands available in the market, offering similar benefits to Dettol. Make Dettol stand out in its category.
The Solution:
Introducing Dettol's newest initiative: "No Skips" – a reminder to pause, reflect, and prioritize your health by not skipping the essential step of using Dettol antiseptic on open cuts and wounds. In our fast-paced lives, it's easy to overlook the small yet crucial step of preventing infection, especially on minor cuts. However, this simple act plays a significant role in preventing the spread of harmful germs and bacteria.
Through this campaign, Dettol urges everyone to embrace the power of prevention.
Let's make prevention a habit, not an afterthought.
The Ask 2:
Create trust around the efficacy and benefits of Dettol hand wash
The Challenge:
The market for hygiene and cleaning products is highly competitive, with numerous brands vying for consumer attention. Make Dettol stand out in its category.
The Solution:
Introducing Dettol's newest initiative: "No Skips" – a reminder to pause, reflect, and prioritize your health by not skipping the essential step of handwashing. In our fast-paced lives, it's easy to overlook the small yet crucial step of washing our hands, especially before meals. However, this simple act plays a significant role in preventing the spread of harmful germs and bacteria.
Through this campaign, Dettol urges everyone to embrace the power of prevention.
Let's make handwashing a habit, not an afterthought.
